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Event Details
AmbITion Scotland Getting Digital Roadshow East (Dundee)
Date: 6th May, 2010
Location: Hannah McLure Centre, Student Centre, University of Abertay, Dundee. Map.
Time: 9:15am - 5.30pm
Live online evencast 9.40am - 12.30pm - Sign up for a ticket above.
We would like to invite you to a day of exploration, exposition, conversation and critical thinking around the digital opportunities for organisations as you think about artistic practice, organisational and audience development and business models in our digital age.
Gain practical experience of the Web 2.0 environment with hands-on sessions to inspire and provoke creative thinking on how to integrate Web 2.0 into your organisation. The Roadshow will showcase some of the most exciting models via talks, masterclasses and practical immersive sessions, and show you how to use them to their full potential.
The day will feature keynote speaker Professor Paul Harris, Professor of Screen Media and Creative Director of the Institute of Arts, Media and Computer Games at Abertay University; case studies from David Stark, Director of Marketing and Communications, RSNO and Clive Gillman of Dundee Contemporary Arts. Plus workshops in Intellectual Property from Intellectual Assets Centre and their partner for this event Kirk Dailly of Blackadders LLP ; Digital Video from New Media Scotland; and See and be Seen, Hear and be Heard with Inner Ear. For the full days agenda, take a look at the PDF below.
This event is free and is open to all arts organisations and individuals interested in digital development who wish to attend.
The morning keynote and case studies will be eventcast live on the web 9.40am - 12.30pm. Please register to attend in-person or online.
Download Getting Digital Roadshow East (Dundee) agenda, speaker biographies and links PDF
The phrase Web 2.0 is being increasingly used, but often with little understanding of what it means. Web 2.0 offers genuine interactivity. It’s a two-way process that enables us to build communities, engage in dialogue and enrich experiences. This can include websites, YouTube, MySpace, Second Life, Facebook, mobile technologies among many others. This is not about grafting a token ‘digital’ strand to our activity, it's about changing the way we do things, as our audiences are. The good news is it doesn't need to be difficult, or expensive.
9.15 Registration, refreshments and networking
9.40 Get Thinking! Welcome from Chair: Derek Allen, Audiences East Scotland
9.45 Introduction to AmbITion Scotland - Hannah Rudman
10.00 Keynote: Professor Paul Harris, Creative Director of the Institute of Arts, Media and Computer Games at Abertay University
10.50 Break
11.10 Case Study 1: David Stark, RSNO
11.40 Case Study 2: Clive Gillman, Dundee Contemporary Arts
12.10 Q & A.
12.30 What's your AmbITion? Small group discussion sharing best practice, questions, pitfalls, inspiration and lessons learned.
1.00 Lunch and networking
2.00 Whats your AmbITion! Key themes from group discussion before lunch, brought to the floor for conversation.
2.25 Introduction to Get Immersed! Workshops and Seminars from the AmbITion team
3 x one hour workshops run in parallel and then repeated (see below for workshop/seminar choice). You will be able to attend 2 workshops.
2.30 – 3.30 Session 1 Get Immersed! Workshops and Seminars
3.40 – 4.40 Session 2 Get Immersed! Workshops and Seminars
4:45 Sign posting to resources, panel discussion, summary and Q&A
5.00 Close
Workshop 1. Hands-on Online Promotion
How to use free online tools to help you market your organisation effectively online through social media. Use digital media tools to communicate your message through social networks. Spread the word, increase awareness and reach new audiences.
Digital media production and promotion company
Inner Ear (the people behind the UK's longest running internet radio station, Radio Magnetic), demonstrate a selection of effective tools and platforms available to arts organisations that can be used for audience, business and artistic development.
In this hour long introduction to marketing the arts using social media, Inner Ear will guide you through a series of practical examples of how to use blogs, services like Issuu, YouTube and Flickr as well as platforms such as Facebook and Twitter with reference to RSS, tags and embeddable media. At the end of the seminar you will be given access to a Delicious feed and step-by-step guide with many links to useful references and further information.
For the workshop you will require: sign-up to the AmbITion Scotland online network (you will implement examples of these free tools during the workshop); a Wi-Fi enabled laptop; or mobile phone capable of internet access. Sign-up at
http://getambition.ning.com so you can develop your skills on your own page on the network.
30 people maximum per session.
Workshop 2. Intellectual Property
Intellectual Asset Centre & a local lawyer will give an overview of the intellectual property (IP) issues around digital content and some of the solutions. Intellectual property advice from people who know that content and live experience is the business of the arts.
http://www.ia-centre.org
45 people maximum per session.
Workshop 3. Digital Video for Beginners
If you’ve ever wanted to create digital video, this is the workshop for you. New Media Scotland, a national development agency for new media practice, will give insight into what content might exist in your organisation, and how you might capture and disseminate it!
http://www.mediascot.org
25 people maximum per session.
Our events are paperless.
Roadshows:
27th May 2010: Getting Digital Roadshow Central (Stirling)
10th June 2010: Getting Digital Roadshow South (Edinburgh)
Webinars:
22nd Apr 2010: Webinar 3: Tracking Impact
The
AmbITion social network is a network created just for you!
People, blogs, forum discussions and regular online events for the cultural sector.
Drop by, sign up and join the conversation!
For more information about the project, Getting Digital or upcoming events contact
Ashley Smith Hammond, Scotland Project Manager.
When & Where
Hannah McLure Centre, Student Centre
The University of Abertay
Bell Street
DD1 1HG Dundee
United Kingdom
Thursday, May 6, 2010 from 9:15 AM to 5:30 PM (GMT)
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Hosted By
AmbITion
What is AmbITion Scotland?
AmbITion Scotland is a £1m digital development programme for 2012/3 specifically designed to support individuals and organisations working in the arts, culture and heritage sectors in Scotland. It helps organisations and individuals grow in their capability, capacity, creativity and confidence to make the most of the opportunities of digital technologies. getambition.com
